Nexstar Media Group

  • SEO Specialist

    Requisition ID
    Job Locations
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at

    Position Summary

    HYFN Local is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local advertising, we democratize advanced media for small-to-medium businesses nationwide.  Nexstar Digital is the digital subsidiary of Nexstar Media Group Inc. (NASDAQ: NXST) that offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on audience targeting, user engagement, and the overall performance of online, mobile, and multimedia content and marketing campaigns.  As a brand within the Nexstar Digital Family, we thrive on big ideas but also understand that the smartest concepts are supported by measurable results. Launching hundreds of projects a year, we work in lockstep toward the best solutions possible. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results.


    The SEO Specialist responsibilities will include the management of all on and off-site optimization activities but will play a strong support role with our sales team. The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills.​ The candidate should also be comfortable presenting SEO research/findings/analytics to our clients via either conference calls or in-person presentations.​

    Essential Duties and Responsibilities

    Principal Duties & Responsibilities:

    • Conduct monthly client calls to discuss campaigns, as needed
    • Perform technical SEO Audits of client websites
    • Help sales team in calls to explain SEO services
    • Identify, recommend and implement on-page website SEO optimizations
    • Identify configuration and duplicate content issues and recommend remedies
    • Day-to-day client relationship management, as needed
    • Stay abreast of algorithm updates and adjust strategy and client communication, as needed
    • Writing and editing blog/body copy content for clients, as needed


    Specialized Knowledge/Skills/Abilities:

    • Demonstrated knowledge of HTML and various CMS’s.
    • Hands-on experience with Google Analytics, Google Webmaster Tools, SEOmoz, Raven Tools, WordPress and similar CMS platforms.
    • Fluency in SEO core elements including but not limited to: On-page and Off-page tactics, site navigation and URL structure, internal linking structure, Meta Data, dynamic and static page templates, XML sitemaps, Canonical Tags, Structured Data/Schema, etc.​).
    • Knowledge HTML enhancements for better search engine visibility and technical optimization.​
    • Self motivated and Detail Oriented
    • Solid control of grammar, spelling and punctuation
    • Manage projects within approved budgets and deadlines


    Education/Experience Bachelor’s degree preferred. 1-2 ​years of hands-on experience executing technical SEO best practices, monitoring and reporting, proactively adjusting tactics required to stay in line with latest algorithm changes.​


    Training/Equipment Google Analytics, Webmaster Tools, Moz, Raven Tools, Wordpress, Drupal, Joomla, SEMRush, Screaming Frog, etc.


    Work Environment/Mental/Physical Requirements A deadline driven position requiring day-to-day multi-tasking, as well as managing multiple projects simultaneously with frequent change in direction and priority.


    NOTE:  This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.




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