Nexstar Media Group

  • Integrated Digital Specialist

    Requisition ID
    2018-1908
    Category
    Sales
    Job Locations
    US-IL-Rockford
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    WQRF-TV in Rockford, IL is looking for an Integrated Digital Specialist to join our Digital Media team. 

     

    This position is responsible for generating and growing digital marketing service revenue for the company.  The IDS will be the market’s subject matter expert on digital services and will work both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.  The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar’s Tactive Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.

     

     

    Essential Duties and Responsibilities

    Brief description of duties & responsibilities:

    • Digital marketing services sales lead and subject matter expert in your market 
    • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
    • Establish and grow meaningful client relationships & consistently communicate with clients
    • Generate new digital marketing services business and grow business from existing clients
    • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
    • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).  Assist with training sales team on digital marketing services
    • Conduct educational forums and/or seminars for clients
    • Be an effective partner with the market’s sales team in generating synergy revenue
    • Effective closer
    • Effective in “four-legged” call situations

    Requirements:

    • 1+ years of digital marketing or media sales preferred
    • Significant knowledge of the local digital marketing services product offering and its effective use for clients.
    • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to execute in an organization through collaboration and a consultative process
    • Excellent follow-up, strong organizational skills and attention to detail
    • Proven ability to meet and exceed sales goals
    • Up to date on latest trends in digital marketing service industry
    • Ability to manage account receivables for your book of business
    • Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
    • Fluency in English.

     

    Interested candidates should apply at our corporate website:

     

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