Nexstar Media Group

  • Manager, Media Activation - Campaign Management

    Requisition ID
    2018-2382
    Category
    Marketing/Communications
    Job Locations
    US-TX-Austin
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    HYFN Local is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local advertising, we democratize advanced media for small-to-medium businesses nationwide. Nexstar Digital is the digital subsidiary of Nexstar Media Group Inc. (NASDAQ: NXST) that offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on audience targeting, user engagement, and the overall performance of online, mobile, and multimedia content and marketing campaigns. As a brand within the Nexstar Digital Family, we thrive on big ideas but also understand that the smartest concepts are supported by measurable results. Launching hundreds of projects a year, HYFN Local works in lockstep toward the best solutions possible. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results. Find out more here: https://hyfnlocal.com/

     

    HYFN Local is looking for an experienced programmatic media buyer to help lead our digital campaign management team. This individual should have strong quantitative and analytic skills to oversee and guide the implementation and delivery of our client’s advertising campaigns. They should also have a proven ability to identify and solve problems as well as be highly flexible and willing to adapt to an ever-changing digital landscape.

     

    What is expected of a Manager of the Campaign Management team at HYFN Local?

    Run some of our most high profile campaigns. These may include high budgets, sensitive clients, complex strategies, tests of new vendors/tactics/processes, etc. Manage delivery, performance, and costs of campaigns and consult with the Account Management team and clients on campaign progress.  

    Consult with the campaign management team on their campaigns- Keeping an eye on performance & delivery, and managing any escalations. Always know what’s going on. Ensure that all campaigns are delivering to goal and achieving the client’s stated KPI goals.

    Manage a team of exceptional campaign managers. Grow their skills as buyers and help define paths for career advancement.

     

    Be the expert. Have encyclopedic knowledge of all things digital media.

    Have an eye for innovation and know how to implement that change. What can we be doing better? What’s next? Have a proven ability to think creatively about challenging analytic problems. Be creative, curious, and strategic. Find the right solution for every problem.

     

    Be able to present and analyze data effectively and efficiently. Leverage data to make better-informed decisions for our campaigns, department, and company.

     

    Deliver against multiple simultaneous tasks with excellence. Have extreme attention to detail.

    Essential Duties and Responsibilities

    Embrace and be able to demonstrate Digital team CORE Values:

    • OWNERSHIP – Have pride, be responsible.
    • HONESTY – Be fair, deliver the truth.
    • DRIVE – Strive to be better every day.
    • SOLIDARITY – In it together, better together.
    • CURIOSITY – Have guts, seek answers.

     

    Desired Skills and Experience:

    • 5 years of digital media buying experience in a programmatic environment
    • 2 years experience managing and developing a team
    • DSP experience a must!- TheTradeDesk, Simpli.fi, DBM, AppNexus, MediaMath, etc.
    • Experience working in and with ad serving and viewability & verification tools
    • High proficiency in Excel and data analysis
    • Excellent communication skills to impart critical information to a broad audience

     

    Perks/Benefits:

    • Pet-friendly office.
    • Unlimited coffee & snacks.
    • Monthly happy hours dedicated to local eats, brews & congratulating successes.
    • Quarterly off-site events dedicated to building relationships, generating new ideas, volunteering and reconnecting outside of our office.
    • Free parking, but offer an eco-friendly stipend to those that do not need a parking spot.
    • On-site showers to fresh up after a hard work out.
    • 401(k) company match.
    • Company-wide community service program where the focus is on building connections with each other and our communities to give back and enrich the lives of those around us.
    • Learn and collaborate alongside industry leaders in both broadcast and digital media.
    • Our small, agile team sizes allow for quick movement & tremendous impact. 

     

    ********* EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********

     

     

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