Nexstar Media Group

  • Sr. Account Manager, Client Services

    Requisition ID
    2018-2632
    Category
    Marketing/Communications
    Job Locations
    US-TX-Austin
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    HYFN Local is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local advertising, we democratize advanced media for small-to-medium businesses nationwide. Nexstar Digital is the digital subsidiary of Nexstar Media Group Inc. (NASDAQ: NXST) that offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on audience targeting, user engagement, and the overall performance of online, mobile, and multimedia content and marketing campaigns. As a brand within the Nexstar Digital Family, we thrive on big ideas but also understand that the smartest concepts are supported by measurable results. Launching hundreds of projects a year, HYFN Local works in lockstep toward the best solutions possible. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results. Find out more here: https://hyfnlocal.com/

     

    The Senior Account Manager will act as a consultative digital marketing lead for our sales teams (both local market and direct) by ensuring successful post-sale client management and flawless execution of campaign activation.  In support of the local market and direct Account Executives, the Sr. Account Manager will be responsible for campaigns ranging from local market-based SMBs to regional and national key accounts, from set up through fulfillment and reporting. They will work closely with cross-functional teams to monitor and advise on the performance of campaigns against clients’ business objectives and campaign KPIs.  Client retention and campaign renewals will be key performance indicators for the success of this role.

    Essential Duties and Responsibilities

    Principal Duties & Responsibilities:

    • Earn confidence of and maintain a healthy and productive relationship with members of the sales team & leadership.
    • Manage key accounts from strategic planning through campaign reconciliation and wrap up.
    • Oversee Campaign Implementation – Obtain creative assets from client and work with AdOps and Media teams to ensure campaign is set up and placed properly.
    • Manage all client contracts (IO/PO) ensuring client signature and contracts are in place prior to campaign launch date.
    • Maintain comprehensive revenue reports, assist in tracking projections and EOM processes
    • Resolve any campaign issues in a timely and effective manner.
    • Daily campaign management – ensure deliveries are being hit, manage discrepancies, over/under delivery, etc.
    • Compile daily/weekly/monthly campaign reports for each campaign and send to AE and/or client as needed; as well as AE revenue reports.
    • Be able to compile, analyze and present campaign performance data to clients in a professional and knowledgable manner.
    • QA technical issues with the development team on proprietary reporting system.
    • Work with Senior Media Planner and Ad Ops Coordinator to ensure campaign fulfillment and optimization.
    • Can expertly speak to all LIN Digital Display, Mobile, Video, Search and Social Products and proactively seeks information and understanding of industry standards and needs.
    • Effectively leverages available tools and data to identify opportunities for upsell and incremental budget to further drive campaign performance as well as company revenue.
    • Reports to Director, Client Services

     

    Specialized Knowledge/Skills/Abilities:

    • Comfortable with change; adaptable, agile, able to pivot to reflect changing processes amd technology, industry evolution, and client requirements.
    • Shows mature judgement in the ability to manage up, down and sideways.
    • “Buck-stops-here” accountability. Manages their campaigns as if the clients’ businesses were their own.
    • Seeks opportunities to take on new and additional responsibilities.
    • Inspired by and passionate about digital media and digital marketing.
    • Strategic thinker, but appreciates the importance of the tactical.
    • Thrives under pressure and deadlines.
    • Extreme attention to detail.
    • Able to present and analyze data effectively and efficiently.
    • Excellent oral & written communication.
    • Strong interpersonal skills; enthusiastic about about working with a team.
    • Knowledge of media math formulas.

     

    Education/ExperienceBachelors degree or equivalent experience.  Minimum of 2 years experience in Account/Campaign Management or Media Planning/Buying for online media.

     

    Training/EquipmentExperience with Microsoft Office (Excel, PowerPoint, Word, and Outlook)

     

    Work Environment/Mental/Physical RequirementsFast-paced office environment with deadline pressures.  Position will require day-to-day multi-tasking, and well as managing multiple projects simultaneously with frequent change in direction and priority.

     

    NOTE:  This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

     

    ********* EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed