Nexstar Media Group

  • Experienced Account Executive Broadcast and Digital Sales

    Requisition ID
    2018-2660
    Category
    Sales
    Job Locations
    US-SC-Mount Pleasant
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    WCBD of Nexstar Broadcasting, Inc., in beautiful Charleston, SC is seeking an experienced level Account Executive with a proven record of success in TV sales. Individual must be able to develop custom solutions for advertisers on multiple platforms. Emphasis on growing agency shares on an established list and generating new business. Primarily responsible for delivering sales revenue, as well as cultivating and developing new advertisers for the station's multi-platform properties.  Must prospect and develop new business within the Charleston market. Candidate must have previous experience with a clear record of growth and achievement.  3-5 years of experience in television sales preferred.   

    Four-year degree preferred, as well as experience with Microsoft office, PowerPoint, Wide Orbit Media Sales, Wide Orbit Traffic and Matrix.  Position requires excellent written, verbal, and math skills.

    Must apply at nexstar.tv to be considered.  Good driving record and a valid driver's license are required. Pre-employment background screen required. No phone calls please

    Equal Opportunity Employer/Minorities/Females/Disabled/Veterans 

    Essential Duties and Responsibilities

    The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and Digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community. 

    Essential Duties & Responsibilities:

    • Implements strategies to consistently grow revenue and exceed revenue goals.
    • Establishes credible relationships with local business community.
    • Makes sales calls on existing and prospective clients.
    • Maintains assigned accounts and develops new accounts.
    • Prepares and delivers sales presentations to clients.
    • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
    • Provides clients with information regarding rates for advertising placement in all media.
    • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
    • Works with clients and station personnel to develop advertisements.
    • Performs other duties as assigned.

     

    Requirements & Skills:

     

    • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
    • Minimum three years experience in sales, preferably in the media field.
    • Valid driver’s license with an acceptable driving record.
    • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
    • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

     

    Physical Demands & Work Environment:


    The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.  The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds. 

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