Nexstar Media Group

  • SEO Manager

    Requisition ID
    2018-3106
    Category
    Marketing/Communications
    Job Locations
    US-TX-Austin
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    HYFN Local is a multiplatform digital media company that connects local brands to the right audiences. A market leader in local advertising, we democratize advanced media for small-to-medium businesses nationwide.

     

    Nexstar Digital is the digital subsidiary of Nexstar Media Group Inc. (NASDAQ: NXST) that offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on audience targeting, user engagement, and the overall performance of online, mobile, and multimedia content and marketing campaigns.

     

    As a brand within the Nexstar Digital Family, we thrive on big ideas but also understand that the smartest concepts are supported by measurable results. Launching hundreds of projects a year, we work in lockstep toward the best solutions possible. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results.

     

    Summary

    As the Manager, SEO you will be responsible for overseeing a team of SEO specialists and will help translate client’s business goals into SEO strategies.  You will drive and execute SEO initiatives including technical on-page optimizations, keyword management and analysis, and content strategy recommendations for key stakeholders.  If you strive to be in a client facing role while leveraging your SEO knowledge to manage campaigns from conception to execution, you’ll fit right in!

    Essential Duties and Responsibilities

    What is expected of a Manager, SEO at HYFN Local?

    • You’ll evangelize the role of SEO for brand and business growth and translate this into real-world practices and applications.
    • Delegate efficiently and manage SEO specialists in the development and execution of effective plans for clients.
    • Analyze data from web analytics tools to create actionable SEO plans.
    • Conduct monthly client calls to discuss campaigns, as needed.
    • Perform technical SEO Audits of client websites.
    • Identify configuration and duplicate content issues and recommend remedies.
    • Day-to-day client relationship management.
    • Stay abreast of algorithm updates and adjust strategy and client communication.
    • Writing and editing blog/body copy content for our clients.

     

    Desired Skills and Experience:

    • Bachelor’s degree or equivalent work experience with 3-4 years of SEO experience – agency side preferred.
    • Excited to drive innovation through the success of SEO programs and a strong sense of urgency
    • Demonstrated knowledge of HTML and various CMS’s.
    • Hands-on experience with Google Analytics, Google Webmaster Tools, SEOmoz, Raven Tools, WordPress and similar CMS platforms.
    • Fluency in SEO core elements including but not limited to: On-page and Off-page tactics, site navigation and URL structure, internal linking structure, Meta Data, dynamic and static page templates, XML sitemaps, Canonical Tags, Structured Data/Schema, etc.).
    • Self-motivated and Detail Oriented.
    • Solid control of grammar, spelling and punctuation.
    • Extreme attention to detail and ability to maintain consistency.
    • Ability to prioritize workload and delegate tasks; manage projects within approved budgets and deadlines.
    • Ability to present and analyze data effectively and efficiently.
    • Strong interpersonal skill and ability to work well with a team.
    • Proficiency in HTML enhancements for better search engine visibility and technical optimization a big plus!

     

    Perks/Benefits

    • Pet-friendly office!
    • Monthly happy hours dedicated to local eats, brews & congratulating successes.
    • Quarterly off-site events dedicated to building relationships, generating new ideas, volunteering and reconnecting outside of our office.
    • 401(k) company match.
    • Company-wide community service program where the focus is on building connections with each other and our communities to give back and enrich the lives of those around us.
    • Learn and collaborate alongside industry leaders in both broadcast and digital media.
    • Our small, agile team sizes allow for quick movement & tremendous impact.

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