Nexstar Media Group

  • Integrated Digital Specialist

    Requisition ID
    2018-3217
    Category
    Sales
    Job Locations
    US-IL-Rock Island
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    Nexstar Broadcasting, Inc., one of the nation's fastest growing local multi-media companies, is seeking a Digital Marketing Services Account Executive. This new role is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings in the Quad Cities market. The ideal candidate is a proven sales person or agency executive who is effective at prospecting, is goal-oriented and thrives on developing new revenue opportunities in a fast-paced industry. The successful candidate's priority will be to generate, manage, and grow digital marketing services and revenue from local advertisers and agencies.

     

    Essential Duties and Responsibilities

    Responsibilities:

    • Serve as the sales marketing lead, generating revenue from digital marketing services for clients. 
    • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services. 
    • Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth. 
    • Establish, maintain and grow relationships with advertisers and agencies. 
    • Consistently communicate with clients on all business activity. 
    • Complete knowledge of the market and competitive landscape. 
    • Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs. 
    • Meet and exceed performance management targets for account activity and revenue generation. 
    • Serve as an advisor to GM and help make informed decisions on key issues surrounding digital marketing objectives. 
    • Establish key relationships within the local business community in order to effectively build and maintain digital marketing services revenue vs. budget. 
    • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
    • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace.

    Requirements:

    Education: BA or BS in business, Marketing or Advertising preferred

    Experience:

    • 2+ years of digital media sales, marketing or digital agency experience preferred
    • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
    • Motivated, enthusiastic, self-started who is able to work effectively both independently and in a team environment
    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to sell a vast array of products
    • Excellent follow-up, strong organizational skills and attention to detail
    • Proven ability to meet and exceed sales goals and secure revenue goals
    • Interest and passion for digital trends and how they relate to the media/broadcast industry 
    • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
    • Resourceful, self-motivated and a skillful multi-tasker
    • Strategic foresight
    • Fluency in English
    • Valid driver's license with an acceptable driving record

    Physical Demands & Work Environment:

     The Digital Marketing Services AE must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

     

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