Nexstar Media Group

  • Social Media Director

    Requisition ID
    2018-3398
    Category
    News
    Job Locations
    US-TX-Lubbock
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    KLBK / KAMC and EverythingLubbock.com are looking for a Social Media Specialist to attract new digital audience members and increase interaction between our newsroom and digital audience members.

     The goal is to achieve higher engagement, loyalty, brand recognition (brand reputation), website traffic and revenue by leveraging and developing current Facebook and Twitter resources while also creating and developing new social media resources. 

     

    Essential Duties and Responsibilities

     Responsibilities

    • Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact. Locate or generate appropriate non-news content for the same purposes. 
    • Moderate all user-generated content.
    • Respond to private messages, and direct messages received on social media.  Where appropriate respond to user generated content. 
    • Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation.
    • Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification. 
    • Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy.

     Requirements

    • Excellent presentation and communication skills
    • Social networking skills
    • Good sense of what’s newsworthy
    • Knowledge of online promotions and/or marketing
    • Positive attitude, detail and audience oriented, good multitasking and organizational skills
    • Fluency in English

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