Nexstar Media Group

  • Account Executive

    Requisition ID
    2019-5768
    Category
    Sales
    Job Locations
    US-MO-Joplin
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    The Account Executive, Digital Media Sales is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings.

    Essential Duties and Responsibilities

     

    • Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
    • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
    • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
    • Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
    • Establish, maintain and grow relationships with advertisers and agencies 
    • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
    • Consistently communicate with clients on all business activity
    • Complete knowledge of the market and competitive landscape
    • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
    • Meet and exceed performance management targets for account activity and revenue generation
    • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
    • Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

    Requirements & Skills:

    •  BA or BS in Business, Marketing or Advertising preferred     
    • 5+ years of digital media sales and marketing experience preferred
    • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
    • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to sell through a consultative sales experience
    • Ability to sell a vast array of products
    • Excellent follow-up, strong organizational skills and attention to detail
    • Proven ability to meet and exceed sales goals and secure revenue goals
    • Interest and passion for digital trends and how they relate to the media/ broadcast industry
    • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
    • Resourceful, self-motivated and a skillful multI-tasker
    • Strategic foresight
    • Fluency in English
    • Valid driver’s license with an acceptable driving record

     

    Physical Demands & Work Environment:


    The Digital Media Sales Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

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