Nexstar Media Group

  • Client Success Manager

    Requisition ID
    2019-5868
    Category
    Marketing/Communications
    Job Locations
    US-TX-Austin
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    Nexstar Digital's Agency Services connects local brands to the right audiences. A market leader in local advertising, we democratize advanced media for small-to-medium businesses nationwide. Nexstar Digital is the digital subsidiary of Nexstar Media Group Inc. (NASDAQ: NXST) that offers media companies and advertisers a comprehensive suite of leading digital solutions and services focused on audience targeting, user engagement, and the overall performance of online, mobile, and multimedia content and marketing campaigns. As a product within the Nexstar Digital Family, we thrive on big ideas but also understand that the smartest concepts are supported by measurable results. Launching hundreds of projects a year, Agency Services works in lockstep toward the best solutions possible. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results. Find out more here: https://www.nexstardigital.com/local-agency-services

     

    JOB SUMMARY:  The Client Success Manager is liaison between Nexstar TV station sales teams, advertisers and internal Nexstar Digital Agency Services operations teams in the development, execution, optimization and reporting of Nexstar Digital Agency Services’ digital ad campaigns.  As the frontline “quarterback” of the campaign, the CSM is responsible for successful campaign set-up, monitoring the monthly delivery and budget pacing, collaborating with the fulfillment specialists on optimization strategies, analyzing reports and campaign results against stated KPIs, and acting as strategic consultant in recommending adjustments to ensure campaign renewals and client retention. The CSM is the communications conduit between the Nexstar Digital Agency Services team and the Nexstar TV station sellers or end advertisers.

    Essential Duties and Responsibilities

    Principal Duties & Responsibilities:

    • Manage a portfolio of 4 – 8 markets/stations.
    • Nurture healthy and productive relationships with members of the station sales teams, sales leadership, and advertisers.
    • Establish and maintain collaborative and supportive relationships across all departments within the Nexstar Digital Agency Services organization (Campaign Management, Sales Strategy, Ad Ops, Search, Social, Creative).
    • Curate a knowledge of the digital media landscape to strategically guide campaigns to the best chance of success against stated KPIs.
    • Full comprehension of, and ability to speak to, all Nexstar Digital Agency Services Display, Mobile, Video, Search and Social Products; proactively seeks information and understanding of industry standards and needs.
    • Oversee campaign implementation, i.e. obtaining all information and assets required to successfully execute a campaign, and work with activation teams, including AdOps and Fulfillment Specialists to ensure campaign is set up and placed properly.
    • Ensure that all client contracts (IO/PO) are properly approved, signed, and in place prior to campaign execution.
    • Resolve any campaign issues in a timely and effective manner.
    • Daily campaign management -- ensure deliveries are being hit, manage discrepancies, over/under delivery, etc.
    • Compile daily/weekly/monthly campaign reports for each campaign and send to Account Executives and/or client as needed; and revenue reports for each AE.
    • Be able to compile and present campaign statistics to clients in a professional and knowledgeable manner.
    • Work with Media Planners and Ad Ops Coordinator to ensure campaign fulfillment and optimization.

     

    Specialized Knowledge/Skills/Abilities:

    • Curious about the company, the industry and their role in it.
    • Demonstrates a healthy understanding of the digital media ecosystem and the ability to communicate effectively with both digital and non-digital professionals.
    • Able to multi-task and meet deadlines without exceptions.
    • “Buck-stops-here” accountability; manages their campaigns as if the clients’ businesses were their own.
    • Comfortable with change; adaptable, agile, able to pivot to reflect changing processes and technology, industry evolution, and client requirements.
    • Strategic thinker, but maintains extreme attention to detail and strong sense of urgency in completing tasks.
    • Demonstrates mature judgement in the ability to manage up, down and sideways.
    • Able to present and analyze data effectively and efficiently.
    • Demonstrates persuasive oral & written business communication.
    • Strong interpersonal skill and ability to work with a team.
    • Fundamental knowledge of marketing and digital media strategies, backed by data.

     

    Education/Experience: Bachelor's degree in Marketing, Advertising, Communications, or related field and 2-5 years’ work experience. Previous experience in account or campaign management, digital or TV advertising or sales, or media planning/buying within the digital media industry preferred.

     

    Training/Equipment:   Experience with G-Suite, GAM, Google AdWords and Google Analytics; proficient in Microsoft Office desktop applications, particularly Excel.

     

    Work Environment/Mental/Physical RequirementsFast-paced office environment with deadline pressures.  Position will require day-to-day multi-tasking, and well as managing multiple projects simultaneously with frequent change in direction and priority.

     

    Perks/Benefits:

    • Unlimited coffee & snacks
    • Monthly happy hours dedicated to local eats, brews & congratulating successes
    • Quarterly off-site events dedicated to building relationships, generating new ideas, volunteering and reconnecting outside of our office
    • 401(k) company match
    • Company-wide community service program where the focus is on building connections with each other and our communities to give back and enrich the lives of those around us.
    • Learn and collaborate alongside industry leaders in both broadcast and digital media
    • Our small, agile team sizes allow for quick movement & tremendous impact

     

    NOTE:  This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

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