Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.
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JOB SUMMARY: The Senior Programmatic Specialist is a key member of the Nexstar Digital Agency Services team, responsible for expertly managing display and video campaigns from end to end in various DSPs. The Senior Specialist will collaborate with a best-in-class digital activation team, including Ad Operations, Client Success, and Media Strategy, on structuring and executing campaigns to meet and exceed client KPIs.
The ideal candidate has a healthy understanding of digital performance analytics, a passion for data analysis, and the ability to communicate effectively with both digital and non-digital professionals. He/she is naturally curious, detail-oriented, and willing to explore opportunities for growth and improvement.
The Senior Programmatic Specialist is also responsible for ensuring that campaigns managed by other team members are hitting delivery, KPI, and margin goals, and for providing creative solutions when needed to deliver to those goals.
Education/Experience: BS/BA from an accredited four-year university or equivalent related work experience and 3+ years of experience in the Programmatic arena is key. Deep understanding of process and product improvement is a plus.
Training/Equipment: Experience with programmatic buying platforms like The Trade Desk, Simpli.fi, Beeswax, DBM, AppNexus, and/or others; proficiency in G-Suite and Microsoft Office desktop applications, particularly Excel; familiarity with HTML/CSS and data visualization tools is a plus.
Work Environment/Mental/Physical Requirements: Fast-paced office environment with deadlines. Successful candidates are comfortable with day-to-day multi-tasking, as well as managing multiple projects simultaneously with frequent change in direction and priority. After all, it is digital.
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.