Nexstar Media Group

  • Senior Programmatic Specialist

    Requisition ID
    2019-6102
    Category
    Marketing/Communications
    Job Locations
    US-TX-Austin
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    JOB SUMMARY:  The Senior Programmatic Specialist is a key member of the Nexstar Digital Agency Services team, responsible for expertly managing display and video campaigns from end to end in various DSPs.  The Senior Specialist will collaborate with a best-in-class digital activation team, including Ad Operations, Client Success, and Media Strategy, on structuring and executing campaigns to meet and exceed client KPIs.

     

    The ideal candidate has a healthy understanding of digital performance analytics, a passion for data analysis, and the ability to communicate effectively with both digital and non-digital professionals.  He/she is naturally curious, detail-oriented, and willing to explore opportunities for growth and improvement.

     

    The Senior Programmatic Specialist is also responsible for ensuring that campaigns managed by other team members are hitting delivery, KPI, and margin goals, and for providing creative solutions when needed to deliver to those goals.

    Essential Duties and Responsibilities

    Principal Duties & Responsibilities:

    • Manage multi-channel programmatic campaigns (display and/or video/OTT) for SMB as well as enterprise clients with various KPIs and desired client outcomes.
    • Work with internal teams to determine best practices around campaign optimization strategies and executions.
    • Curate and continually refine a knowledge of the entire digital media landscape to make sure clients have the best media delivery and performance possible.
    • Establish a collaborative relationship with external vendors, internal teams and external Nexstar business units.
    • Develop and manage processes with external vendor partners, as well as help define internal workflows and process in collaboration with other departments, and communicate updates to the Programmatic team.
    • Conduct testing of new vendors, technology, products, etc., as needed with the goal of driving innovation, improving results, and meeting business objectives for the team and company.
    • Train new team members, acting as a mentor and guide to share knowledge and best practices with others.
    • Troubleshoot campaign delivery and performance issues, and act as a resource for the team in those efforts.

     

    Specialized Knowledge/Skills/Abilities:

    • Knowledge of the programmatic buying landscape and real-time media buying.
    • Experience with viewability/ad fraud, verification, and other ad serving technologies.
    • Proficiency managing campaigns with various KPIs including lead generation/conversions, video completion, viewability, click-through rate, and more.
    • Possess “Buck-stops-here” accountability; treats our clients’ campaigns and budgets as if they were their own.
    • Natural problem solver who is both curious and thrives under pressure and deadlines. 
    • Able to simplify the complex; can present and analyze campaign performance data effectively and efficiently.
    • Excels in a collaborative team environment.
    • Gets fired up by “the win” (a successful campaign, a big pitch – you name it).
    • Energized by change; adaptable, agile, able to pivot to reflect changing processes and technology, industry evolution, and client requirements.
    • Excellent oral & written communication.

     

    Education/ExperienceBS/BA from an accredited four-year university or equivalent related work experience and 3+ years of experience in the Programmatic arena is key.  Deep understanding of process and product improvement is a plus.

     

    Training/EquipmentExperience with programmatic buying platforms like The Trade Desk, Simpli.fi, Beeswax, DBM, AppNexus, and/or others; proficiency in  G-Suite and Microsoft Office desktop applications, particularly Excel; familiarity with HTML/CSS and data visualization tools is a plus.

     

    Work Environment/Mental/Physical RequirementsFast-paced office environment with deadlines.  Successful candidates are comfortable with day-to-day multi-tasking, as well as managing multiple projects simultaneously with frequent change in direction and priority. After all, it is digital.

     

    Perks/Benefits:

    • Pet-friendly office.
    • Unlimited coffee & snacks.
    • Monthly happy hours dedicated to local eats, brews & congratulating successes.
    • Quarterly off-site events dedicated to building relationships, generating new ideas, volunteering and reconnecting outside of our office.
    • Free parking
    • On-site showers to fresh up after a hard work out.
    • 401(k) company match.
    • Company-wide community service program where the focus is on building connections with each other and our communities to give back and enrich the lives of those around us.
    • Learn and collaborate alongside industry leaders in both broadcast and digital media.
    • Our small, agile team sizes allow for quick movement & tremendous impact. 

     

    NOTE:  This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

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