Nexstar Media Group

Digital Content Producer

Requisition ID
Job Locations
Position Type
Regular Full-Time

Company Overview

Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Position Summary

Legacy CBS Station serving beautiful Rochester, NY and the Finger Lakes region, located on the shores of Lake Ontario.  Rochester offers the cultural amenities of a major city without the traffic congestion, as well as year-round family-friendly activities and festivals, all in a diverse community.  Educational opportunities abound at all levels, ranging from 11 local high schools ranked among the best in the nation to 19 exceptional colleges and universities with more than 83,000 students, including the University of Rochester, Eastman School of Music, and Rochester Institute of Technology.


Cultural amenities include the Rochester Philharmonic, touring Broadway shows, a vibrant concert scene, the Rochester Jazz Festival, Rochester Fringe Festival, and a wide variety of museums, including the nationally recognized Strong Museum of Play.  Rochester offers plentiful interstate access to destinations like Toronto and the Adirondacks, and the region is home to nationally renowned wineries, Niagara Falls, and stunning state parks like Letchworth, recently named #1 in America by USA Today. 


NEWS 8 WROC is Rochester’s first TV station, with a 70+ year history and a film/video archive that goes back to 1962.  The station itself is in a quiet neighborhood with free parking, easy access to downtown, interstates, Park Avenue shops and restaurants, and the East Avenue Wegmans. The spacious station features a state-of-the-art studio, award-winning News and Creative Services departments, and a long tradition of solid journalism, including a recent national Edward R. Murrow Award for Social Media. 


To learn more about our beautiful area click here - 


Position Summary

News 8 WROC in Rochester, New York is hiring a Digital Content Producer to join our well-established and growing digital team. The Digital Content Producer will be responsible for creating website articles, multimedia stories, original native videos, and more for our station’s various digital platforms. The ideal candidate will be able to assist with content gathering, video editing, web posting, producing live digital programming, social media monitoring and more tasks associated with the ever-evolving industry of digital media.

Essential Duties and Responsibilities

Digital Content Producers will work in the newsroom writing, aggregating, and publishing news stories, videos, and multimedia elements to our station’s digital platforms. The ideal candidate will be well-versed in web content production, writing, and journalism, have a working knowledge of the digital media landscape.


  • Strong writing and editing skills, with attention to detail and knowledge of AP style
  • Proficiency in web content management systems
  • Must be able to work independently and collaboratively in a fast-paced environment
  • Knowledge of online news journalism and best practices
  • Basic clipping and editing of video for digital delivery
  • Optimizing on-air assets for our various digital platforms
  • Determine a story’s emphasis, length, format and organizes material accordingly
  • Creates engaging stories, videos and imagery for our viewers specific to platforms
  • Posting updates and content to our station’s website and social media handles
  • Flexibility with working any and all shifts, including nights and/or weekends
  • Copy editing and correcting content across our various digital platforms
  • Ability to research and analyze background information related to news stories
  • Gathers information through research, interviews, experience, or attendance of events
  • Ensures that all content meets station standards for integrity and production quality
  • Perform other duties as assigned
  • Bachelor's degree in journalism and 2+ years of newsroom experience

Physical Demands & Work Environment
The Digital Content Producers must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.  In addition, the Digital Producer must be able to lift, set up and operate equipment weighing up to 50 pounds.


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